Sr. Content Marketing Manager
New
B
Blackthorn.ioSaaS
AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WIFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5-7+ years
- Required Skills
- SalesforceSEO
Requirements
- 5-7+ years of B2B content marketing experience, preferably in SaaS.
- Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline.
- Strong writing and editorial skills with a portfolio that demonstrates range (blogs, long-form, email, web copy).
- Experience with SEO tools and strategy (keyword research, on-page optimization, content gap analysis).
- Experience with AEO and how AI search is changing content strategy.
- Strong collaboration skills.
- Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously.
- Demonstrated power-user proficiency with AI content tools (Claude, ChatGPT, or similar).
- Experience building content programs from early-stage to scaled production (preferred).
- Experience in the Salesforce ecosystem or events and payments technology space (preferred).
- Experience with Pardot/Account Engagement for email content (preferred).
Responsibilities
- Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
- Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials.
- Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content.
- Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed.
- Own organic traffic growth strategy through SEO and AEO best practices.
- Provide strategic content direction for website pages, making sure messaging drives conversions.
- Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats.
- Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule.
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