Part-Time Social Media Manager + Content Creator

New

US-based preferredContractMiddle

Salary not disclosed

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Job Details

Confident in organic content creation and analytics
Ability to drive social media presence
Capable of creating high quality, original content
Strong copy skills: write creative copy, captions, and scripts, with strategic tagging and hashtags
Awareness of audience: tailor content to different audience segments based on channels
Experience with Facebook, LinkedIn, Instagram, YouTube, TikTok
Ability to plan and execute an organic social media strategy
Community management skills
Experience with Loomly (preferred)
Experience coordinating with paid marketing campaigns (bonus)
Expertise growing YouTube and TikTok channels (bonus)
B2B Marketing and LinkedIn - organic and/or paid (bonus)
Knowledge of healthcare, insurance, caregiving, senior care, dialysis, or other types of in-home care (bonus)

Plan and execute an organic social media strategy based on brand guidelines, product offerings, seasonal topics, brand partnerships, and business goals
Actively oversee channel engagement, monitoring comments, and seeking out opportunities for interaction or reposting
Test different types of content, evaluating performance, identifying trends and opportunities
Plan and schedule monthly social calendar with 1-3 posts per week
Write creative copy, captions, and scripts, with strategic tagging and hashtags
Tailor content to different audience segments based on channels
Collaborate with the Sales/Business, Design, and Copy teams
Coordinate with paid marketing campaigns and SEO efforts
Present monthly analytic reports with strategic suggestions for improvement
Maintain a schedule of availability for communicating with the team, ensuring any requests are met in a timely manner

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