Lifecycle Marketing Manager
New
S
SocureIdentity Trust Infrastructure
Remote - USFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Salesforce
Requirements
- Comfortable translating GTM goals into nurture architectures
- Experience building complex Marketo programs
- Ability to dig into performance data to continuously improve results
- Strong test-and-learn mindset
- Bias for action and ownership of outcomes
- Collaborate as ‘One Team’ with cross-functional partners
- Communicate clearly
- Use data to drive decisions and recommendations
- Expertise in Marketo
- Proficiency in Salesforce
Responsibilities
- Own end-to-end email marketing and automation
- Build, manage, and optimize all lifecycle email programs in Marketo
- Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals
- Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24
- Design post-event nurture and sales follow-up motions that convert registrants and attendees into opportunities and pipeline
- Design multi-touch nurture journeys that move prospects from MQL to SQL
- Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging
- Own lifecycle marketing reporting across Marketo and Salesforce
- Build and maintain dashboards and recurring performance readouts for marketing and sales leadership
- Establish a rigorous A/B testing cadence across various campaign elements
- Oversee list hygiene, opt-in/opt-out handling, segmentation quality, and deliverability health
- Ensure all programs comply with CAN-SPAM, GDPR, and CASL requirements
- Act as a go-to resource for lifecycle automation best practices and troubleshooting
- Help evolve campaign architecture, templates, and naming conventions
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