Marketing Automation Manager - Service Nation
New
United StatesFull-TimeManager
Salary75000 - 85000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 7+ years of experience in marketing automation within B2B software or technology organizations.
- Strong expertise with marketing automation platforms such as HubSpot, Marketo, Pardot, Customer.io, or similar tools.
- Hands-on experience building and managing landing pages, forms, emails, and automated workflows within a marketing automation platform.
- Experience developing lead scoring models and segmentation strategies that support pipeline development and lead qualification.
- Strong understanding of database management, marketing data hygiene, and CRM integration.
- Experience working with CRM platforms such as Salesforce, including marketing-to-sales data synchronization and lead routing.
- Strong analytical skills with the ability to interpret campaign metrics and translate insights into optimization strategies.
- Experience conducting A/B testing and campaign experimentation to improve engagement and conversion performance.
- Ability to collaborate effectively with cross-functional teams including marketing, sales, product marketing, operations, and analytics.
- Strong project management and organizational skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- High attention to detail and established QA processes to ensure automation workflows and campaigns function correctly before launch.
- Knowledge of regulatory and compliance requirements related to automated marketing communications and data privacy.
Responsibilities
- Own and manage the HubSpot Marketing Hub platform for Service Nation.
- Develop and execute the marketing automation strategy.
- Design, build, and manage automated marketing campaigns.
- Build and maintain landing pages, forms, CTAs, and email templates within HubSpot.
- Design and maintain lead scoring models.
- Develop and manage segmentation and personalization strategies.
- Partner with Growth Marketing and Lifecycle Marketing Managers to implement automated campaigns.
- Collaborate with Sales to develop automated lead nurturing workflows.
- Support integration between HubSpot and Salesforce.
- Maintain the health, hygiene, and governance of the marketing database.
- Monitor campaign and workflow performance and continuously optimize programs.
- Conduct A/B testing and experimentation.
- Develop dashboards, reporting, and analysis.
- Ensure all marketing automation activities comply with relevant regulations and best practices.
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