Digital Marketing Manager
New
M
Manila RecruitmentAdvertising agency
PhilippinesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Google Analytics
Requirements
- 6+ years’ experience in paid marketing with a proven track record of successful campaigns
- Proficiency in Google Ads, Meta Ads, and other paid platforms
- Advanced experience with Google Analytics 4, Google Tag Manager, and other analytics tools
- Strong analytical skills and experience in creating performance reports with actionable insights
- Ability to plan and execute campaigns across multiple channels, including search, display, and social
- Experience in budget management for paid campaigns
- Excellent organisational skills with the ability to manage multiple projects simultaneously
- Strong written and verbal communication skills
- Experience with PM software and time management skills
- Agency background, with the ability to confidently manage multiple clients and campaigns simultaneously
- Highly independent and proactive, with a strong sense of ownership and accountability
- Passion for digital marketing, with a strong interest in staying up to date on industry trends, tools, and AI innovations
Responsibilities
- Take ownership of developing and executing marketing strategies to achieve client objectives, including planning annual budgets, preparing detailed breakdowns, and delivering presentations to stakeholders
- Develop, manage, and optimise paid marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, Reddit, Microsoft Bing etc.
- Plan, implement, and manage multiple ad campaigns simultaneously, ensuring they align with clients’ objectives and achieve or exceed target ROI/ROAS for paid campaigns
- Review analytics to identify opportunities and execute conversion rate optimisation (CRO) strategies (e.g., A/B testing)
- Manage and build strategies for retention through email marketing campaigns, including automation and autoresponder sequences
- Create compelling ad copy and work with design teams to develop engaging creatives for paid campaigns
- Take full ownership of tracking and reporting processes, ad quality control, including the analysis and delivery of actionable insights
- Manage budgets for paid campaigns, ensuring optimal spending and ROI
- Manage the junior digital specialist in day-to-day tasks for campaign execution
- Collaborate with internal teams to align paid strategies with content marketing, SEO, and CRO
- Educate clients on paid marketing strategies and performance results
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