- Develop and execute a comprehensive digital marketing and social media strategy aligned with brand objectives and growth targets
- Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other emerging platforms
- Implement A/B testing, conversion tracking, and retargeting strategies to improve campaign performance and maximize ROI
- Create and manage content calendars, ensuring consistent, engaging, and on-brand messaging across all channels
- Monitor campaign performance using tools such as Google Analytics, Meta Business Suite, and ad dashboards, and generate actionable insights
- Analyze key performance metrics including CTR, CPC, CPA, ROAS, and engagement rates, and continuously optimize campaigns based on data
- Work closely with design and content teams to produce high-performing ad creatives, visuals, and promotional assets
- Stay updated on digital marketing trends, algorithm changes, and platform updates to maintain a competitive edge
- Ensure all campaigns adhere to brand guidelines, advertising policies, and HIPAA regulations (if applicable)
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