Digital Marketing & Social Media Specialist
New
Philippines, Eastern Daylight TimeFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum of at least 2 years
- Required Skills
- Google AnalyticsMicrosoft ExcelSEO
Requirements
- Minimum of at least 2 years in social media marketing and digital advertising with proven results
- Strong proficiency in Meta Ads Manager, including campaign setup, audience targeting, optimization, and reporting
- Ability to complete a live, screen-sharing technical assessment on Meta Ads
- Strong data analysis and reporting skills using Google Analytics, Meta Insights, Excel, or Google Data Studio
- Solid understanding of SEO, SEM, audience segmentation, and conversion funnels
- Excellent copywriting abilities
- Excellent content planning abilities
- Excellent collaboration abilities
- Detail-oriented and highly organized
- Capable of managing multiple projects in a fast-paced environment
- Proficient in speaking and writing English very clearly
- Relevant work experience
- Available for video meetings with camera on (when needed)
- Reliable laptop or desktop computer
- High-speed internet connection (minimum 10 Mbps)
- Noise-canceling headset
- Webcam for virtual meetings
- Quiet, professional workspace
Responsibilities
- Develop and execute a comprehensive digital marketing and social media strategy aligned with brand objectives and growth targets
- Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other emerging platforms
- Implement A/B testing, conversion tracking, and retargeting strategies to improve campaign performance and maximize ROI
- Create and manage content calendars, ensuring consistent, engaging, and on-brand messaging across all channels
- Monitor campaign performance using tools such as Google Analytics, Meta Business Suite, and ad dashboards, and generate actionable insights
- Analyze key performance metrics including CTR, CPC, CPA, ROAS, and engagement rates, and continuously optimize campaigns based on data
- Work closely with design and content teams to produce high-performing ad creatives, visuals, and promotional assets
- Stay updated on digital marketing trends, algorithm changes, and platform updates to maintain a competitive edge
- Ensure all campaigns adhere to brand guidelines, advertising policies, and HIPAA regulations (if applicable)
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