Performance Marketing Specialist (Paid Search & Social)
New
Anywhere in the worldFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- [4+] years
- Required Skills
- Google AnalyticsHubSpotCRM
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 4+ years of progressive experience in demand generation, performance marketing, or growth marketing, with a proven track record of driving B2B leads and sales.
- Deep expertise in managing large-scale Google Ads accounts, including Search, Display, and Video campaigns, with a strong understanding of B2B targeting.
- Proficiency in Meta and LinkedIn Ads.
- Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions (e.g., Google Analytics, CRM data, marketing automation platforms).
- Experience with marketing automation platforms (e.g., HubSpot, Klaviyo) and CRM systems.
- Excellent understanding of the B2B buyer's journey and sales funnel, and strategies to move prospects through it.
- Proven ability to manage budgets, forecast performance, and report on ROI.
- Exceptional communication, interpersonal, and project management skills.
- Results-oriented, proactive, and a highly collaborative team player.
Responsibilities
- Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets.
- Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality.
- Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI.
- Execute multi-channel campaigns across channels, ensuring alignment with sales objectives.
- Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team.
- Continuously research and identify new growth channels, technologies, and innovative tactics to enhance demand generation efforts.
- Contribute to performance reporting and translate data into actionable campaign improvements.
- Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics.
- Work closely with sales and data to ensure robust conversion tracking, accurate lead scoring, and seamless CRM integration.
- Monitor competitor activity and market trends to identify opportunities and adapt strategies.
- Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment.
- Partner with the Social media, Content and SEO teams to develop compelling assets and messaging.
- Work with the Design team to create high-converting landing pages, ad creatives, and other marketing collateral.
- Contribute to the overall growth marketing strategy, identifying opportunities to drive user acquisition, activation, retention, and revenue.
View Full Description & ApplyYou'll be redirected to the employer's site
