Paid Search Specialist - Google Ads & Meta
ArgentinaContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsHubSpot
Requirements
- 3+ years of hands-on experience building and managing Google Ads campaigns from scratch, including Search and Performance Max (PMAX).
- Demonstrable knowledge of how bid strategy changes affect campaign behavior.
- Ability to clearly explain and apply Google Ads bidding strategies (Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS) and when to use each.
- Previous experience at a digital marketing or paid search agency managing multiple client accounts simultaneously.
- Experience across home services, B2C, or lead generation verticals (ideally).
- Proven experience with Meta Ads in addition to Google.
- Ability to recommend the right platform mix based on client industry and goals.
- Strong working knowledge of keyword research, match types, and negative keyword management within Google Ads.
- Experience with Google Analytics (GA4) and Google Tag Manager for conversion tracking setup and troubleshooting.
- Proficient in English — reading, writing, and speaking — with the ability to communicate campaign performance and strategy clearly in a professional context.
- Experience with Microsoft/Bing Ads (preferred).
- Familiarity with LinkedIn Ads (preferred).
- Experience using Looker Studio to build client-facing dashboards and reports (preferred).
- Exposure to conversion tracking implementation via HubSpot or similar CRM platforms (preferred).
- Experience managing home services or local services clients (preferred).
Responsibilities
- Build and manage paid advertising campaigns for multiple clients ranging from $k-$10k+/mo in ad spend across various industries.
- Develop growth strategies for clients and execute around measurable KPIs.
- Monitor and analyze performance data and report results effectively to the team.
- Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights.
- Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies.
- Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists.
- Communicate successes for clients and tactfully and professionally deal with issues.
- Own customer accounts completely, putting their results first and ensuring world-class service.
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