Meta & Google Ads Specialist
New
100% Remote (LATAM-based), West Coast Time Hours (Pacific Time)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google Analytics
Requirements
- 5+ years of hands-on experience managing PPC campaigns with documented results in ROAS and CPA improvements
- Mastery of Meta Ads Manager
- Mastery of Google Ads
- Mastery of Google Analytics
- Strong ability to translate complex data into actionable strategies and clear performance reports
- Proactive mindset with a commitment to continuous testing and improvement
- Experience in financial services is highly valued
- Experience in lead generation is highly valued
- Experience in eCommerce is highly valued
Responsibilities
- Plan, launch, and manage full-funnel paid campaigns (awareness, retargeting, and conversion) across Meta and Google Ads
- Analyze campaign performance based on KPIs such as CPA, ROAS, CTR, and conversion rates to maximize ROI
- Conduct rigorous testing on creatives, audiences, and landing pages to identify and implement scaling opportunities
- Track and report on campaign performance using Google Analytics, Meta Ads Manager, and reporting dashboards
- Work with creative and marketing teams to develop high-performing ad assets that align with overall business goals
- Stay updated on platform changes, trends, and best practices to ensure our campaigns remain competitive
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