Ads Campaign Specialist - Google Ads & Meta Ads
H
Hire OverseasMarketing Platform
Philippines. Costa Rica. Argentina. South Africa. Brazil. NigeriaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3 to 5+ years
- Required Skills
- Google Analytics
Requirements
- 3 to 5+ years of hands-on experience managing campaigns in Google Ads and Meta Ads Manager
- Experience working in agency environments or managing multiple advertising accounts
- Strong understanding of conversion tracking, GA4, Google Tag Manager, pixels, CAPI, and UTMs
- Experience using AI tools to assist with ad copy, keyword ideation, or campaign workflows
- Excellent attention to detail with a structured approach to campaign QA
- Strong written English communication skills
- Ability to collaborate effectively with strategists, creatives, and technical teams
Responsibilities
- Build and launch campaigns across Google Ads and Meta Ads Manager
- Configure campaign structure including budgets, bidding strategies, audiences, placements, schedules, and exclusions
- Implement campaigns based on strategy briefs provided by the marketing team
- Ensure campaigns are launched accurately and on schedule
- Validate conversion tracking including GA4 events, pixels, CAPI, UTMs, and conversion actions
- Perform pre-launch QA including policy checks, URL testing, and creative verification
- Maintain documentation and change logs for campaign updates
- Use AI tools to assist with ad copy drafting, headlines, and keyword ideas
- Ensure creative assets meet platform requirements and campaign objectives
- Coordinate closely with strategists and marketing operators
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