Paid Ads Specialist
New
P
PavagoDigital Marketing
Brazil. Colombia. Costa Rica. Mexico. Argentina, U.S. Business HoursFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsMarketingBudget management
Requirements
- Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms
- Strong understanding of PPC strategy, attribution models, and conversion tracking
- Hands-on experience with Google Analytics, Google Tag Manager, and reporting dashboards
- Ability to analyze performance data and make optimization decisions based on metrics
- Excellent communication, organization, and project management skills
- Experience managing campaign budgets and optimizing ad spend efficiency
- Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or additional paid acquisition channels
- Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies
- Understanding of landing page optimization and funnel conversion strategy
- Experience managing multi-channel paid acquisition campaigns at scale
- Knowledge of remarketing, audience segmentation, and multi-touch attribution models
Responsibilities
- Develop and execute comprehensive paid advertising strategies aligned with business growth goals
- Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms
- Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives
- Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance
- Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other tracking systems
- Analyze campaign performance data to identify trends, opportunities, and areas for optimization
- Collaborate closely with content, design, analytics, and marketing teams to ensure cohesive campaigns
- Contribute ideas for scaling paid acquisition and improving overall marketing efficiency
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