Senior Media Buyer (Meta Ads Specialist)

Brazil, U.S. (EST) working hoursFull-TimeSenior

Salary not disclosed

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Job Details

3+ years of experience managing Facebook and Instagram ads at an advanced level.
Proven track record of managing monthly ad budgets of $10K or more, with experience scaling campaigns.
Experience handling multiple accounts simultaneously in a performance-driven environment.
Strong expertise in Meta Ads Manager, Facebook Business Suite, and pixel tracking/conversion optimization.
Excellent analytical skills with the ability to interpret data and make fast, informed decisions.
Strong copywriting skills focused on conversion and performance.
Experience with creative strategy, including UGC content and video ad production.
Familiarity with marketing tools such as GoHighLevel, Close CRM, or similar platforms is a plus.
Experience using AI tools to support creative ideation and campaign optimization is an advantage.

Own end-to-end management of paid media campaigns across Facebook and Instagram, from strategy and setup to scaling and optimization.
Manage and optimize large monthly ad budgets, ensuring strong performance across key metrics such as CPL, CPA, and ROAS.
Develop and execute high-performing creative strategies, including ad concepts, copywriting, and video/script direction.
Lead the production of creative assets by briefing designers and video editors with clear and actionable guidance.
Continuously test audiences, creatives, and offers to identify winning combinations and scale effectively.
Analyze campaign performance data daily and translate insights into actionable optimization strategies.
Collaborate with internal teams to align campaigns with funnel performance and revenue objectives.
Take full accountability for campaign outcomes, focusing on driving revenue growth and efficiency at scale.

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