Meta Media Buyer - Oral Care / CPG
New
A
Activate TalentOral Care
Philippines. South Africa. Colombia. Brazil. Argentina, 09:00–18:00 PSTContractSenior
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- Proven experience running Meta campaigns for an Oral Care brand
- 3–5+ years of hands-on experience buying Meta ads in CPG or personal care categories
- Experience managing $20K+ daily ad budgets, while consistently optimizing for ROAS
- Proficiency in Attentive for SMS strategy, segmentation, and execution
- Strong analytical skills; proficient in Meta Ads Manager, GA4, Looker Studio, and Excel/Google Sheets
- Deep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care space
- Excellent communication and collaboration skills across marketing, creative, and analytics teams
- A balance of data-driven mindset with creative intuition
Responsibilities
- Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
- Manage full-funnel strategies—prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)
- Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
- Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
- Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
- Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
- Stay ahead of trends in Oral Care, CPG marketing, and performance advertising
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