Paid Media Specialist (Meta)
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of hands-on experience managing Meta Ads campaigns directly.
- Proven experience in eCommerce performance marketing with a strong track record of driving measurable results.
- Experience managing significant monthly Meta ad spend in a single account.
- Strong understanding of Meta Ads fundamentals, including audience strategy, creative testing, scaling methods, and account structure.
- Ability to interpret performance data, diagnose issues, and clearly communicate actions and results.
- Strong English communication skills with structured, concise, and data-driven thinking.
Responsibilities
- Build, launch, and continuously optimize Meta Ads campaigns for eCommerce brands, including prospecting, retargeting, and catalog-based campaigns.
- Manage campaign budgets and pacing, balancing efficiency and scale while maximizing ROAS and minimizing CPA.
- Develop structured testing frameworks for creatives, audiences, offers, and landing pages, ensuring clear documentation of learnings.
- Analyze campaign performance on a daily and weekly basis, identifying insights and executing data-driven optimizations.
- Collaborate with creative, CRO, and analytics teams to improve conversion rates and post-click performance.
- Ensure tracking accuracy and measurement reliability, including Pixel, CAPI, UTMs, GA4 basics, and attribution consistency.
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