- Develop, implement, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
- Optimize campaigns continuously to improve performance indicators including CTR, CPC, CPA, and ROAS.
- Conduct audience research and segmentation to target ads effectively.
- Analyze campaign data and generate reports to provide actionable insights and recommendations.
- Collaborate with creative teams to develop compelling ad creatives and messaging.
- Manage advertising budgets and allocate spend efficiently across campaigns and platforms.
- Stay updated with the latest trends and best practices in paid media and digital advertising.
Data AnalysisProblem SolvingBudget management