Meta Ads Specialist
United Arab Emirates. South Africa. Philippines. Ethiopia. Egypt. MoroccoFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience
- Required Skills
- Google Analytics
Requirements
- 3+ years of experience managing Meta Ads (Facebook & Instagram) campaigns
- Proven track record of scaling campaigns and achieving strong ROAS
- Strong understanding of ad funnels, audience targeting, and retargeting strategies
- Experience with Meta Ads Manager and analytics tools (e.g., Google Analytics)
- Ability to analyze performance data and make data-driven decisions
- Strong attention to detail and campaign management skills
- Excellent communication and ability to work in a remote team
Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns
- Monitor and optimize campaigns to improve performance metrics (CPA, ROAS, CTR)
- Conduct audience research, segmentation, and targeting strategies
- Collaborate with creative strategists and designers to develop high-converting ad creatives
- Perform A/B testing on creatives, copy, and landing pages
- Analyze campaign data and provide actionable insights and reporting
- Manage ad budgets efficiently to maximize ROI
- Stay updated on Meta platform changes, trends, and best practices
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