Meta Ads Media Buyer

South Africa. Philippines. Pakistan. Ethiopia. Colombia. MexicoContractMiddle

Salary not disclosed

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Job Details

Experience: 3+ years of experience
Required Skills: ShopifyGoogle AnalyticsAnalytical SkillsTime ManagementLead Generation

3+ years of experience managing Meta/Facebook Ads campaigns.
Strong understanding of Facebook Ads Manager and Meta Business Suite.
Proven track record of scaling campaigns with measurable ROAS improvements.
Experience running lead generation, eCommerce, or conversion-focused campaigns.
Knowledge of pixel setup, event tracking, and conversion attribution.
Familiarity with tools such as Google Analytics, Shopify, Klaviyo, or CRM platforms is a plus.
Strong analytical and reporting skills with attention to detail.
Excellent communication and time management skills.
Ability to work independently in a fully remote environment.
Experience working with international clients or agencies is preferred.

Create, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
Conduct audience research, targeting, and segmentation to improve campaign performance.
Monitor daily ad performance metrics including CTR, CPC, CPA, ROAS, and conversion rates.
Develop and execute A/B tests for creatives, copy, audiences, and landing pages.
Scale winning campaigns while maintaining profitability and efficiency.
Collaborate with creative teams to develop high-performing ad creatives and messaging.
Analyze campaign data and prepare performance reports with actionable insights.
Manage advertising budgets and pacing to ensure efficient spend allocation.
Stay up to date with Meta platform updates, advertising trends, and best practices.
Troubleshoot account issues, tracking discrepancies, and campaign performance fluctuations.

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