Meta Ads Expert

South Africa. Philippines. Pakistan. Mexico. Colombia. ArgentinaContractMiddle

Salary not disclosed

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Job Details

3+ years of experience managing Meta Ads campaigns for eCommerce, lead generation, or digital brands
Strong understanding of Facebook Ads Manager and Instagram advertising strategies
Proven track record of scaling campaigns profitably
Experience with audience segmentation, lookalike audiences, and retargeting campaigns
Knowledge of conversion tracking, Meta Pixel, and analytics platforms such as Google Analytics
Ability to analyze data and make performance-driven decisions
Strong communication and reporting skills
Reliable internet connection and a professional remote work setup

Create, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram
Conduct audience research, competitor analysis, and campaign planning
Monitor campaign performance and optimize based on KPIs such as ROAS, CPL, CPA, CTR, and conversion rates
Perform A/B testing on creatives, ad copy, landing pages, and audience segments
Analyze campaign data and provide actionable insights and weekly performance reports
Manage advertising budgets efficiently to maximize profitability and campaign performance
Collaborate with creative teams to develop compelling ad creatives and copy
Implement retargeting and funnel strategies to improve customer acquisition and retention
Stay up to date with Meta Ads platform changes, trends, and best practices
Track conversion events using Meta Pixel, Conversion API, and analytics tools

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