Marketing Operations Analyst
New
F
Follett Software, LLCB2B SaaS
Continental U.S.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3-5 years
- Required Skills
- PythonSQLArtificial IntelligenceSalesforceMicrosoft ExcelHubSpot
Requirements
- High school degree or equivalent
- 3-5 years of experience
- 3+ years of experience in marketing analytics, marketing operations, or a related role within B2B SaaS
- Strong proficiency in CRM reporting and dashboard creation (Salesforce or equivalent)
- Proficiency with marketing automation platform data and workflows (HubSpot, Marketo, Eloqua, or equivalent)
- Experience with attribution modeling and marketing mix analysis
- Strong process orientation with the ability to create structure, documentation, and repeatability
- Excellent working knowledge of SQL
- Excellent working knowledge of Python
- Excellent working knowledge of Excel
- Demonstrated ability to translate marketing and pipeline data into clear narratives, insights and recommendations
- Ability to own projects end-to-end, from ideation through execution
- Experience with and enthusiasm for emerging AI tools, agentic workflows, and automation capabilities
- Excellent communication skills, particularly the ability to present data clearly to senior leadership
Responsibilities
- Build, maintain, and optimize Hubspot workflows automations, reports and dashboards for marketing performance
- Partner with SalesOps to create full-funnel Salesforce reports & dashboards ensuring accurate attribution
- Synthesize data across all marketing channels to conduct marketing mix analysis to inform key decisions
- Define KPIs, metric hierarchies, and standardized reporting structures to ensure consistent forecasting and performance evaluation across channels and initiatives
- Own marketing reporting for QBRs, board meetings, and monthly executive updates
- Establish monthly and quarterly performance cadences supported by standardized templates and clear, insight-driven narratives
- Investigate trends, provide context, and deliver clear narratives and recommendations
- Automate recurring reports to eliminate manual workflows and free capacity for strategic analysis
- Leverage AI tools (including Glean and AI agents/automations) to enhance data analysis, accelerate insights, and explore forecasting capabilities
- Partner with marketing leadership and/or Sales Ops to scope how marketing initiatives will be operationalized and measured across Hubspot and Salesforce
- Optimize use of Hubspot marketing automation platform and channel integrations helping to ensure all capabilities are being leveraged fully
- Serve as the Marketing liaison to Sales Ops, providing business requirements and collaborating on CRM solutions for key marketing initiatives
- Own marketing data quality across all marketing-owned data sources
- Execute on contact and account enrichment initiatives leveraging 3rd party partners
- Implement and troubleshoot data integrations between third-party tools and HubSpot or other marketing systems
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