- Perform ad hoc and recurring analyses of marketing campaigns, channel performance, pricing, lead generation, and partner growth.
- Provide analysis, business cases, and scenario modeling for lifecycle and product teams.
- Build presentation-ready deliverables summarizing insights, trends, and recommendations.
- Support leadership with materials for partner meetings and internal reviews.
- Develop an understanding of lifecycle and product pipelines, audience segmentation, and event-level data.
- Analyze data to identify underperforming functionality and proactively flag or escalate issues.
- Develop and maintain recurring dashboards and reports for sales, marketing, and leadership.
- Use AI tools to automate recurring reporting workflows and support data exploration.
- Partner with lifecycle and product teams to understand OKRs, identify opportunities, and provide analytical support for key initiatives.