Director, Digital Experience & Performance
New
T
The Global Talent Co.Health & Wellness, E-commerce
Latin America, PSTFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Cross-functional Team LeadershipFinancial analysisCRM
Requirements
- 7–10+ years in ecommerce, DTC, or digital growth roles
- Comfortable working 7:30am – 5:00pm PST
- Senior-level ownership of performance outcomes
- Proven track record growing a sub-scale DTC or ecommerce channel
- Strong unit economics fluency (CAC, LTV, payback period, contribution margin)
- Deep expertise in lifecycle marketing and acquisition performance
- Experience leading and overseeing a small team
- Data-driven mindset
- Highly collaborative
- Ecommerce growth & DTC strategy
- Conversion rate optimisation
- Performance marketing
- Lifecycle & retention marketing
- Financial & unit economics analysis
- Experimentation frameworks
- CRM & first-party data strategy
- Cross-functional leadership
Responsibilities
- Own the entire digital growth engine across acquisition, onsite experience, conversion, lifecycle, retention, and unit economics
- Lead a small team and operate as the true business owner of the digital experience
- Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile
- Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and revenue per session
- Own customer acquisition strategy in partnership with internal and external performance teams
- Own email and lifecycle strategy to accelerate repeat purchase, retention, and lifetime value
- Own digital unit economics including CAC, LTV, payback period, contribution margin, and incrementality
- Establish and run a disciplined experimentation framework across acquisition, onsite experience, lifecycle, pricing, and merchandising
- Build scalable CRM and first-party data foundations across ecommerce, events, education, and community touchpoints
- Act as the primary steward of the brand's digital expression and partner closely with Brand, Finance, Operations, Sales, CX, and Community teams
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