Performance Marketing Specialist
Mexico. Colombia. Brazil. Costa Rica, U.S. Time ZoneFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceGoogle AnalyticsHubSpotCRM
Requirements
- 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn)
- Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably
- Solid understanding of PPC, attribution models, and conversion tracking
- Strong analytical skills
- Experience using Google Analytics
- Experience using Tag Manager or similar tools
- Excellent communication skills
- Time management skills
- Project coordination skills
- Experience in both Lead Generation and E-commerce campaign strategies (Ideal)
- Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo) (Ideal)
- Understanding of funnel marketing and audience segmentation (Ideal)
- Google Ads and Meta Ads certifications (Ideal)
- Experience managing multiple ad accounts or client portfolios (Ideal)
Responsibilities
- Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
- Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
- Create, test, and refine ad creatives, audiences, and messaging for peak performance.
- Collaborate with content, creative, and marketing teams to ensure message consistency.
- Monitor campaign performance daily to identify improvement opportunities.
- Conduct A/B testing on creatives, audiences, and landing pages.
- Optimize bids, budgets, and targeting to maximize ROI and efficiency.
- Stay updated on platform changes and best practices to maintain competitive advantage.
- Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
- Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance.
- Prepare and present performance reports with actionable insights and recommendations.
- Work closely with marketing and sales teams to align paid campaigns with business objectives.
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