Email Marketing Execution Specialist - Global
New
Fully RemoteFull-TimeMiddle
Salary$49k-$91k per year
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Job Details
- Experience
- 3 - 5+ years
- Required Skills
- HubSpot
Requirements
- 3-5+ years hands-on experience executing email marketing programs in HubSpot (Marketing Hub)
- Strong understanding of email attribution, funnel impact, and performance metrics
- Proven ability to build segmented audiences and automated workflows
- High attention to detail and a rigorous QA mindset
- Self-starter; proactive, organized, resourceful, and comfortable operating independently across multiple BUs
- Strong collaboration skills
- Experience with multi-language emails or EMEA localization is a plus
Responsibilities
- Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co-marketing.
- Own end-to-end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send.
- Collaborate on email copy — refining messaging for clarity, persona relevance, and performance.
- Maintain a consistent, high-quality execution standard across brands and BUs.
- Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior.
- Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance.
- Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance.
- Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation.
- Own email performance measurement, including: Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, Unsubscribes, spam, and deliverability signals, Form fills, MQLs, and downstream funnel impact.
- Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence.
- Translate performance data into clear insights and recommendations.
- Maintain a structured A/B testing roadmap with documented learnings.
- Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re-engagement, events, and persona-based campaigns.
- Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriately.
- Monitor workflow performance and continuously improve engagement and conversion.
- Support PD and launch efforts with targeted automation tied to buyer journeys.
- Use AI tools to test and improve: Subject lines and copy variations, Send timing and cadence, Segmentation and personalization strategies, Workflow logic and performance.
- Bring new ideas for experimentation and optimization, grounded in data.
- Conduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsiveness.
- Monitor sender health, list hygiene, bounce rates, and engagement trends.
- Ensure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types.
- Manage opt in workflows, preference center logic, and compliant audience handling for NA & EMEA.
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