Marketing Specialist
New
Z
ZERO TO THREENonprofit
Remote - USAFull-TimeMiddle
Salary60000 - 70000 USD per year
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Job Details
- Languages
- Spanish fluency a plus
- Experience
- Minimum of 5 years
- Required Skills
- SalesforceGoogle AnalyticsContent creationSEOHubSpot
Requirements
- Minimum of 5 years of related experience with a proven track record managing engaging and effective integrated marketing campaigns with measurable results
- Experience with marketing automation, email marketing, a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketing Cloud
- Content creation and publications experience (digital, video and/or print)
- Proficiency with Google marketing products including AdWords, Analytics and Search Console
- Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through
- Experience collaborating across teams
- Comfortable working in a fast-paced, deadline-driven environment
- Self-directing and agile, with the ability to quickly pivot strategies
- Team player with superb communication and interpersonal skills
- Bachelor’s degree (B.A.) in marketing, communications, digital marketing, advertising or related field
Responsibilities
- Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events
- Lead omnichannel content creation including technical and creative writing for email, web, print, and digital ads
- Create and execute dynamic, data-driven, segmented email campaigns including drip marketing, membership retention/reactivation, event recruitment, lifecycle emails, and welcome series
- Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and conversion opportunities
- Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
- Develop paid digital advertising and retargeting campaigns, including ad creative/copy, audience groups, and customized landing pages
- Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns
- Serve as primary point of contact for related vendors and agencies as needed
- Proactively stay abreast of trends to inform future growth strategies and opportunities
- Travel 2-3 times per year for events, retreats and in-person meetings
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