Senior B2B Marketing Specialist II - Lifecycle Marketing
New
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Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, WisconsinFull-TimeSenior
Salary140000 - 175000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisSalesforceA/B testingHubSpot
Requirements
- 5+ years of dedicated B2B marketing experience with a proven track record of launching successful, creative campaign strategy.
- A proactive problem-solver with a strategic mindset.
- Proficiency in HubSpot and Salesforce (or adjacent experience with Marketo or Pardot).
- Advanced skills in data analysis and attribution.
- Exceptional ability to influence stakeholders and lead cross-functional initiatives across a global organization.
- Ability to thrive in fast-paced and ambiguous environments.
- HubSpot certification is highly preferred.
- Prior start-up experience is a significant plus.
Responsibilities
- Architect Multi-Channel Growth: Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys.
- Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers.
- Lead Advanced Marketing Innovation: Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision.
- Drive Campaign Intelligence: Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue.
- Elevate Audience Intelligence & Market Reach: Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity.
- Strategic Collaboration & Influence: Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives.
- Optimization & Experimentation: Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics.
- Executive Insights: Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.
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