Lifecycle Marketing Specialist
P
PracticeTekHealthcare SaaS
San Diego, California, United States. United States (onsite or remote)Full-TimeMiddle
Salary59000 - 79000 USD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- SalesforceHubSpotAsana
Requirements
- Bachelor's degree in marketing or a related discipline
- 2+ years of experience in lifecycle marketing
- HubSpot certification
- Excellent project management and organizational skills
- Proven ability to juggle multiple projects and manage competing priorities and tight deadlines
- Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers
- B2B SaaS experience (preferred)
- Salesforce experience (plus)
- Asana Project Management experience (plus)
Responsibilities
- Lead the development of a comprehensive email strategy for every stage of the funnel, emphasizing conversion driving.
- Create and manage triggered and personalized campaign flows.
- Write compelling email copy that resonates with target audiences and drives desired actions.
- Edit and refine copy received from other team members.
- Utilize data-driven insights to segment email lists and tailor campaigns for relevance and engagement.
- Work across teams and stakeholders to plan, create, and launch email campaigns (promotional, transactional, triggered).
- Oversee the growth and maintenance of email lists, ensuring compliance and hygiene.
- Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and ROI.
- Design and implement robust A/B testing to improve campaign performance and identify best practices.
- Develop and optimize processes for effective production schedule and timely deployment of emails.
- Ensure PracticeTek operates at the forefront of email and automation advances in technology, tools, and best practices.
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