Outbound & Lifecycle Marketing Specialist
B
BlackBox StrategiesRevenue Execution Agency
Worldwide, U.S. business hours requiredFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum of 4 years
- Required Skills
- HubSpot
Requirements
- Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
- Direct experience executing email and CRM campaigns
- Experience supporting both B2B and B2C audiences
- Strong understanding of deliverability, segmentation, and channel tradeoffs
- Clear written communicator with a bias toward execution
- Comfortable operating with high-level direction in a fast-moving environment
- Experience with Clay
- Experience with Instantly
- Experience with HubSpot Marketing Hub and/or Mailchimp
- Experience with Twilio or similar (nice to have)
Responsibilities
- Build and maintain outbound lists and enrichment workflows using Clay
- Launch, manage, and optimize cold email campaigns in Instantly
- Own inbox health, deliverability, warm-up, and reply categorization
- Sync replies, outcomes, and lifecycle stages into HubSpot
- Continuously test messaging by segment, persona, and intent
- Build segmented audiences across lead, prospect, and customer stages
- Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
- Manage compliance, suppression logic, and list hygiene
- Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
- Coordinate SMS timing with email and social campaigns
- Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
- Share outbound insights to inform social and content strategy
- Partner with leadership on ICPs, testing priorities, and iteration
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