- Build, schedule, and manage automated outbound email sequences
- Load, segment, and maintain prospect lists
- Manage campaigns in Apollo or similar outbound email platforms
- Ensure accurate targeting, personalization, and sequencing before launch
- Monitor deliverability, bounce rates, replies, and opt-outs
- Pause, adjust, or stop campaigns based on performance or direction
- Route positive replies and important responses to appropriate team members
- Maintain suppression lists and ensure unsubscribe requests are handled properly
- Sync and log outbound activity in HubSpot
- Update contact records, companies, and lifecycle stages in HubSpot
- Follow SOPs and suggest improvements when appropriate
- Ensure data accuracy across Apollo, HubSpot, and internal trackers
- Track basic campaign metrics and maintain performance reporting
- Suggest selective manual outreach for deliverability or low-response scenarios
- Use AI tools (ChatGPT, etc.) to assist with drafting and personalization
- Clearly document campaigns, changes, and outcomes
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