Email Marketing Automation Specialist
Burlington, Canada or Byron Center, MIFull-TimeMiddle
Salary68347 - 79268 USD per year
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Job Details
- Languages
- English
- Experience
- At least 3- 5 years of experience in digital marketing; and minimum of three years of experience in email marketing automation
- Required Skills
- Adobe Creative SuiteHTMLHubSpotCanva
Requirements
- Able to respect and support the mission, vision and values of World Renew.
- Demonstrated commitment to Christ and be able to recognize this position as one that contributes to the work of His Kingdom.
- Demonstrated commitment to contribute to and promote a work environment that values diversity, inclusion and equity.
- Committed to working towards gender equality, equity and justice in all aspects of our programming, plans, policies and organizational structure.
- Proven experience using marketing automation/email platforms such as Pardot/Account Engagement, MailChimp or HubSpot at advanced level preferred.
- Proficiency in Salesforce CRM preferred.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
- Proficiency in HTML and familiarity with creative tools such as Adobe Creative Suite or Canva (preferred).
- Familiarity with online fundraising and engagement platforms (eg SurveyMonkey, Click & Pledge, WP Forms) a plus.
- Data-driven mindset with experience in reporting, analytics, and campaign optimization.
- Attention to detail, organizational skills, and ability to manage timelines in a fast-paced environment.
- Ability to travel once annually for a three-day team meeting.
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- At least 3- 5 years of experience in digital marketing; and minimum of three years of experience in email marketing automation preferred.
Responsibilities
- Develop and implement email marketing campaigns that align with organizational and team goals, adapting tone and messaging appropriately for diverse cultural contexts.
- Design, manage, and optimize automated workflows and nurture sequences, including onboarding and engagement for new leads.
- Utilize and continually refine dynamic content to strengthen donor engagement and increase fundraising outcomes.
- Collaborate with Marketing team members to plan and produce engaging, personalized email content that supports donor relationships and organizational priorities.
- Segment email lists to deliver targeted, relevant, and timely messages to specific audience groups.
- Conduct A/B testing and analyze performance metrics to inform ongoing optimization of campaigns.
- Ensure compliance with email marketing and privacy regulations in both Canada and the U.S.
- Maintain data accuracy and collaborate with CRM/database teams to ensure effective integration with Salesforce.
- Monitor deliverability and campaign performance, addressing technical issues promptly to ensure optimal platform functionality.
- Prepare and present reports on key metrics such as open rates, click-through rates, conversions, and donor engagement trends.
- Manage and maintain subscriber lists to ensure data integrity, accuracy, and list hygiene.
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