- Develop and implement email marketing campaigns that align with organizational and team goals, adapting tone and messaging appropriately for diverse cultural contexts.
- Design, manage, and optimize automated workflows and nurture sequences, including onboarding and engagement for new leads.
- Utilize and continually refine dynamic content to strengthen donor engagement and increase fundraising outcomes.
- Collaborate with Marketing team members to plan and produce engaging, personalized email content that supports donor relationships and organizational priorities.
- Segment email lists to deliver targeted, relevant, and timely messages to specific audience groups.
- Conduct A/B testing and analyze performance metrics to inform ongoing optimization of campaigns.
- Ensure compliance with email marketing and privacy regulations in both Canada and the U.S.
- Maintain data accuracy and collaborate with CRM/database teams to ensure effective integration with Salesforce.
- Monitor deliverability and campaign performance, addressing technical issues promptly to ensure optimal platform functionality.
- Prepare and present reports on key metrics such as open rates, click-through rates, conversions, and donor engagement trends.
- Manage and maintain subscriber lists to ensure data integrity, accuracy, and list hygiene.
Adobe Creative SuiteHTMLHubSpot+1 more