Performance Marketing Specialist
T
The Global Talent Co.Marketing
Latin AmericaPart-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3–6 years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3–6 years of hands-on experience running paid campaigns across Meta, LinkedIn, and Google Ads.
- Track record of optimizing campaigns across the funnel, improving conversion and lowering CPL.
- Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.
- Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.
Responsibilities
- Plan, manage, and optimize performance marketing campaigns across Meta, Google Ads, and LinkedIn.
- Test and experiment with new platforms such as X, Reddit, and TikTok.
- Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting.
- Monitor KPIs like CPL, CPA, and ROAS.
- Develop insights from campaign data and translate them into actionable improvements.
- Continuously A/B test elements to improve conversion.
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