Performance Marketing Specialist
Company:The Global Talent Co.
Location:Latin America
Languages:English
Seniority level:Middle, 3–6 years
Experience:3–6 years
Skills:
Google AnalyticsA/B testing
Requirements:
3–6 years of hands-on experience running paid campaigns across Meta, LinkedIn, and Google Ads. Track record of optimizing campaigns across the funnel, improving conversion and lowering CPL. Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel. Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.
Responsibilities:
Plan, manage, and optimize performance marketing campaigns across Meta, Google Ads, and LinkedIn. Test and experiment with new platforms such as X, Reddit, and TikTok. Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting. Monitor KPIs like CPL, CPA, and ROAS. Develop insights from campaign data and translate them into actionable improvements. Continuously A/B test elements to improve conversion.
