Digital Marketing Manager
A
Activate TalentWellness, Supplement, CPG
Philippines. Brazil. Colombia. Argentina. South Africa. Remote (U.S. preferred)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- ShopifyA/B testingCRM
Requirements
- 5+ years of experience in digital marketing, eCommerce, or DTC brand management
- Strong knowledge of Shopify
- Strong knowledge of email marketing platforms (Klaviyo or similar)
- Strong knowledge of performance channels
- Proven track record in designing and optimizing full-funnel customer journeys
- Deep understanding of retention marketing
- Deep understanding of CRM
- Deep understanding of lifecycle optimization
- Highly analytical with experience in user behavior analysis and A/B testing
- Skilled in cross-functional project leadership and strategy communication
- Creative thinker with relentless focus on optimization and experimentation
- Experience in the wellness, supplement, or CPG space is preferred
Responsibilities
- Develop and Execute Digital Strategy: Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals, translate business objectives into high-impact strategies across acquisition, engagement, and retention.
- On-Site Branding & UX Leadership: Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements, align on-site experiences with email, social, and paid media.
- Customer Funnel & Retention Ownership: Design, execute, and iterate customer journeys that maximize conversion and LTV, develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases, serve as the retention expert—owning CRM, loyalty, and re-engagement strategies.
- Email Marketing Strategy & Execution: Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns, ensure emails reflect brand voice, educate customers, and drive return visits to site.
- Cross-Functional Collaboration: Work with product, analytics, and creative teams to launch campaigns and enhance user journeys, act as the strategic bridge between acquisition and retention teams.
- Performance & Lifecycle Analysis: Monitor and analyze KPIs across traffic, conversion, retention, and email metrics, deliver clear, actionable reports and recommendations to internal stakeholders.
- Trend & Innovation Scouting: Stay ahead of platform trends, algorithm changes, and digital tools, pilot new technologies and strategies to drive incremental growth.
- Brand Stewardship: Maintain brand consistency across all digital touchpoints, support the evolution of the brand’s digital identity.
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