Email & SMS Marketing Manager - Klaviyo Lead for Ecommerce Brand
New
P
PairedEcommerce
Brazil. Colombia. Argentina. ChileFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 2–4+ years
- Required Skills
- A/B testing
Requirements
- 2–4+ years of experience in email and/or lifecycle marketing
- Strong hands-on experience with Klaviyo (flows, segmentation, reporting, A/B testing)
- Solid understanding of SMS marketing strategy and compliance best practices
- Experience managing campaign calendars and coordinating cross-functional marketing efforts
- Familiarity with eCommerce marketing is a plus
- Strong written and verbal communication skills, with attention to detail
Responsibilities
- Lead the strategy and execution of all email and SMS marketing campaigns
- Build and optimize automated lifecycle flows (welcome series, abandoned cart, post-purchase, winback, etc.)
- Develop and maintain a high-level campaign calendar aligned with marketing and business goals
- Analyze performance metrics (open rate, CTR, conversion, revenue) and continuously optimize campaigns
- Ensure proper audience segmentation and targeting for personalized customer journeys
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