CRM Specialist (Klaviyo & Email Marketing)
ColombiaPart-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Proven hands-on experience with Klaviyo (REQUIRED)
- Experience building image-heavy email templates with strong attention to detail
- Solid understanding of email rendering limitations across devices and clients
- Knowledge of dark mode optimization, alt text usage, and fallback best practices
- Experience with segmentation, flow logic, and lifecycle marketing strategies
- Strong analytical mindset with experience interpreting campaign performance data
- Attention to detail and focus on user experience and visual quality
Responsibilities
- Build and execute image-based email campaigns in Klaviyo with a strong focus on conversion
- Design and optimize emails for dark mode rendering across different devices and clients
- Develop and manage automated flows (welcome series, abandoned cart, retention, etc.)
- Implement audience segmentation strategies to improve targeting and personalization
- Run and analyze A/B tests to continuously improve campaign performance
- Ensure best practices in email deliverability, including structure, load times, and compliance
- Optimize emails for mobile rendering and cross-platform compatibility
- Apply fallback strategies (alt text, layout structure) to ensure usability across email clients
- Collaborate with design and marketing teams to align messaging and visual assets
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