Senior Email Strategist - DTC Lifecycle Marketing
A
Activate TalentECommerce
South Africa. Philippines. Colombia. Brazil, ET/PT-friendly schedulesFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Proven experience in email marketing for eCommerce brands
- Strong knowledge of Klaviyo or similar ESPs
- Deep understanding of deliverability, best practices, and CAN-SPAM
- Experience working in agency or high-growth environments (preferred)
- Expert in eCommerce lifecycle / retention marketing
- Strong strategic thinker with clear communication skills
- Detail-oriented with high quality standards
- Comfortable in a fast-paced, remote agency environment
- Strong client-facing presence and relationship builder
- Creative and analytical in equal measure
- Highly organized and able to manage multiple accounts
Responsibilities
- Own strategy development and performance for 5–8 eCommerce clients
- Lead lifecycle marketing initiatives that drive retention, LTV, and revenue growth
- Act as a trusted strategic partner to clients
- Develop high-impact email and lifecycle marketing strategies
- Own segmentation, automation architecture, and campaign planning
- Create content calendars and strategic direction (execution handled by team)
- Lead A/B testing and continuous optimization
- Bring forward innovative, data-backed ideas
- Track performance, revenue attribution, and ROI
- Deliver clear insights and recommendations in weekly/monthly reports
- Identify opportunities to improve retention and lifetime value
- Manage relationships with 5–8 clients
- Lead client calls and communicate performance and strategy
- Act as the primary strategic partner
- Identify upsell opportunities where relevant
- Collaborate with designers, copywriters, and implementation teams
- Ensure all deliverables align with strategy and deadlines
- Work with Project Managers to maintain smooth workflows
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