Field Marketing Manager - Northeast

New

Canada (ideally Ontario), Northeastern U.S.Full-TimeManager

Salary153000 - 180000 CAD per year

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Job Details

Experience: 6+ years

Requirements

6+ years in field marketing and demand generation
Proven track record building and executing high impact regional marketing plans focused on pipeline generation in prospect accounts
Experience in Enterprise software security space marketing to security and engineering leadership personas
Experience in international or multi-country regional marketing, adapting global marketing campaigns and initiatives to local markets
Strong understanding of the Northeast U.S. and Eastern Canadian markets, especially Toronto and markets in greater Ontario
Highly skilled at partnering with sales leaders to understand regional priorities, crafting robust strategies and execution plans and owning program-level execution independently
Proven ability to plan and execute a high volume and variety of field events, tailored to priority accounts and region-specific audiences
Data-driven mindset - comfortable using funnel metrics to assess program effectiveness and pivoting strategies based on insights
Strong cross-functional collaborator who can build relationships across sales, BDR, and marketing teams and align programs to business objectives
Must be based in Canada (ideally Ontario) with prior experience covering the Canadian market
Ability to travel ~30% for events in Northeastern U.S. and Canada

Responsibilities

Own the Northeast field marketing plan, aligning regional strategy to sales priorities so every program ladders up to clear pipeline and revenue goals.
Develop and execute demand generation programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail.
Act as the marketing quarterback for the region—analyzing funnel health, partnering with AEs on pipeline coverage, and course-correcting throughout the quarter.
Partner closely with the BDR team to ensure fast, high-quality follow-up on post-event and post-program leads.
Localize campaigns and assets for Canadian buyers, ensuring messaging, content, and experiences resonate with audiences in Toronto, Ontario, and Eastern Canada.
Forecast and measure the impact of field programs on the sales cycle, using data to analyze performance and optimize plans.
Be the go-to marketing partner for regional sales leadership, reps, BDRs, and regional partners, maintaining tight communication and strong alignment.

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