Content Strategist - US Tax & Financial Content
New
P
PairedFinancial Services
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEOHubSpotSEMrushAhrefs
Requirements
- 3+ years of content strategy experience in financial services, fintech, or professional advisory
- Proven ability to write clearly and authoritatively about complex U.S. tax or financial topics
- Experience managing or contributing to a YouTube channel with 10K+ subscribers
- Hands-on experience writing paid ad copy for Meta and/or Google
- Strong, independent command of written English (publication-ready quality)
- Experience with analytics tools (YouTube Studio, Meta Ads Manager, Google Analytics, email platforms)
- Solid understanding of SEO and keyword research tools (Ahrefs, SEMrush, or similar)
- Comfortable working asynchronously with a U.S.-based founder
- Experience creating content around U.S. tax strategy, S-corps, real estate investing, or high-net-worth financial planning (preferred)
- Familiarity with CRM and marketing tools such as GoHighLevel, HubSpot, or similar (preferred)
- Background in writing VSLs, webinar scripts, or long-form direct-response content (preferred)
Responsibilities
- Develop and manage a 90-day content strategy and editorial calendar for YouTube
- Research and script video concepts around U.S. tax strategy and financial planning
- Write full-length YouTube scripts optimized for retention and watch time
- Create SEO-optimized titles, descriptions, and video structure for YouTube
- Analyze YouTube performance (CTR, CPM, retention) and iterate based on data
- Ideate and script high-performing short-form content (30–90 seconds)
- Repurpose long-form content into short-form formats (TikTok / Reels / Shorts)
- Build systems for consistent, high-volume short-form output (10–20 pieces per week)
- Write direct-response ad copy for Meta and/or Google for high-net-worth audiences
- Develop VSL scripts and ad concepts
- Create and optimize landing page copy aligned with campaigns
- Write a weekly newsletter for lead nurturing and client engagement
- Build and optimize automated email sequences
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