Senior Content Strategist
F
FoundationB2B Content Marketing
Canada. Spain. Portugal. Serbia, LATAM, Europe, Required overlap with EST timezoneFull-TimeSenior
Salary90000 - 99000 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsSEOHubSpotAhrefs
Requirements
- 5+ years in content strategy, editorial planning, or digital marketing.
- Proven success developing content programs that achieve measurable business outcomes.
- Advanced analytical and reporting skills (e.g., Google Analytics, Ahrefs, HubSpot).
- Experience managing content ecosystems and coordinating across teams (SEO, Paid Media, Creative).
- Exceptional written and verbal communication—able to translate complex insights into clear, persuasive narratives.
- Comfort presenting to clients and stakeholders, focusing on evidence and structured recommendations.
- Experience using AI tools for optimising daily tasks.
Responsibilities
- Develop and execute comprehensive, data-driven content strategies aligned with client objectives and performance goals.
- Analyze audience insights, funnel data, and geographic trends to uncover strategic opportunities.
- Lead collaborative planning sessions with SEO, Paid Media, and Production teams to ensure content programs operate as cohesive systems.
- Conduct recurring content audits, identifying growth gaps and recommending improvements.
- Build scalable frameworks and documentation to standardize strategy execution across accounts.
- Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
- Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
- Maintain alignment between content initiatives and larger digital marketing and business KPIs.
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