Head of Content & Marketing
AnywhereFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 6+ years
- Required Skills
- Google AnalyticsWordPress
Requirements
- 6+ years’ experience in executing successful growth hacking strategies
- Exceptional collaboration skills
- Exceptional listening skills
- Exceptional presentation skills
- Exceptional written communication skills
- Exceptional verbal communication skills
- Success in attracting audiences with content in a B2B setting
- Ability to write content
- Ability to lead newsletter strategy
- Hands-on experience with at least 2 major content types (e.g., blog articles, video, infographics, ebooks, email courses)
- Building relationship with Key Influencers on Twitter, LinkedIn & other sources
- Good knowledge of WordPress
- Good knowledge of Google Analytics
- Good knowledge of Moz or similar tools
- Good knowledge of keyword research tools
- Results driven and can show measurable results
- Good at building constructive relationships with colleagues, partners, fellow blogs and agencies
- Organized and able to keep multiple projects in the air with little management
- Native or ridiculously fluent English speaker
- Some sales experience
Responsibilities
- Develop and execute the Classe365 brand and communication strategy
- Execute marketing initiatives to broaden visibility within the education market
- Ensure strong online brand awareness for Classe365
- Drive inbound lead generation
- Create and execute a content marketing and SEO strategy
- Improve content measurement systems and dashboards
- Analyze content results to learn and improve
- Distribute content in various channels
- Work with Head of Customer Engagement to amplify content in paid channels
- Look after social media marketing
- Contribute to community building efforts
- Contribute to overall marketing planning
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