Sr. Manager, Growth Marketing & Content
AnywhereFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- JiraWordPressAsana
Requirements
- Experience in content marketing, growth marketing, or a combined content and marketing operations role (ideally at a digital-first or marketplace company)
- Demonstrated experience owning content strategy with measurable revenue or pipeline impact
- Strong writing, editing, and creative direction skills across email, web, blog, and social formats
- Experience managing and developing direct reports or contractors
- Comfort with modern content and marketing tooling (AI-assisted content creation, CMS platforms, SEO tools, project management platforms)
- Familiarity with WordPress
- Familiarity with Yoast or equivalent SEO tools
- Familiarity with Jira, Asana or similar project management platforms
- A systems thinker's mindset
Responsibilities
- Lead the development of personalized email campaign content for customer conversion.
- Build and execute a content calendar across blog and social channels to drive MQL engagement and support conversion.
- Develop regional, market-based and persona-based content strategies to support the sales team.
- Define content briefs, messaging frameworks, and campaign narratives for execution teams.
- Oversee the creation, accuracy, and publication of community and property profile pages.
- Delegate day-to-day community page production to team members and contractors.
- Ensure community content is SEO-optimized, accurate, and published on schedule.
- Own the community content refresh roadmap, prioritizing high-impact markets.
- Identify and resolve structural workflow chokepoints that constrain content velocity.
- Lead the transition away from waterfall editorial processes toward an agile, audience-first content model.
- Evaluate, introduce, and champion modern content tooling, including AI-assisted creation, automation, and distribution platforms.
- Reduce over-reliance on ad hoc freelance production by building scalable, repeatable content systems.
- Align content themes to user intent, ensuring organic keywords/phrases/FAQs are featured to drive SEO, AEO, GEO.
- Directly manage and develop employees and contractors within the on-site content organization.
- Provide creative direction and content strategy guidance to the lifecycle email execution team.
- Partner with leaders like the Director of Sales and Director of Customer Engagement.
- Build a team culture rooted in creative excellence, revenue accountability, and continuous improvement.
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