Sr. Partner Marketing Manager - National Partners
I
IllumioCybersecurity
US WESTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisSalesforceAsana
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry
- Preferably experience in cybersecurity or enterprise software
- Proven track record of developing and executing successful partner marketing programs and campaigns that drive revenue growth and market expansion
- Strong understanding of how to engage with partners of all types, including VARs, Distributors, GSIs, Tech Partners, Cloud Providers, and MSPs
- Experience executing campaigns through partner ecosystems and joint go-to-market motions
- Strong project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines
- Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams and external partners
- Analytical mindset with proficiency in data analysis and reporting tools to track and measure marketing performance
- Self-starter with a proactive approach to problem-solving and a passion for driving results in a fast-paced, dynamic environment
- Demonstrated strong attention to detail and ability to meticulously manage multiple marketing campaigns
- Experience working with Salesforce, Asana, and AI-driven marketing tools a plus
Responsibilities
- Plan, build, and execute scalable, integrated partner marketing campaigns with U.S. and Canada national partners to drive pipeline
- Own campaigns end-to-end, including ideation, content development, cross‑functional project management, launch, and post‑campaign performance analysis to deliver against pipeline, revenue, and ROI goals
- Collaborate with the sales and partner sales teams to align campaigns with target accounts and support opportunity acceleration
- Serve as the primary marketing point of contact for assigned strategic partners, owning day‑to‑day engagement, responding to partner inquiries, and proactively identifying co‑marketing opportunities that drive mutual growth
- Develop and maintain trusted relationships with senior partner stakeholders, enabling tight alignment on go‑to‑market priorities, campaign strategy, and joint value propositions
- Define, track, and optimize key performance indicators (KPIs) to measure the effectiveness of partner marketing programs; regularly communicate insights, results, and recommendations to internal and partner stakeholders
- Own and manage partner marketing budgets (MDF/BDF), ensuring disciplined investment, efficient execution, and clear, data‑backed demonstration of return on investment
- Act as the primary marketing liaison for our US and Canada distribution partner, identifying and executing integrated programs that support national partner priorities and drive measurable business outcomes
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