Sr. Marketing Operations Manager
New
U.S. and select Canadian Provinces onlyFull-TimeSenior
Salary98000 - 140000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 6+ years of Marketing Operations experience in B2B SaaS companies
- Deep expertise in Marketo and/or HubSpot
- Ability to build and optimize workflows, nurture campaigns, lead scoring models, and lifecycle programs
- Lead scoring and lifecycle mastery (MQL definitions, scoring models, routing rules)
- Experience with marketing system integrations (Salesforce, MAPs, enrichment tools, SaaS platforms)
- Process builder and systems thinker
- Self-sufficient and execution-oriented
- Experience with enrichment and data quality tools (Clay/6sense)
Responsibilities
- Own and optimize the marketing automation ecosystem (Marketo and/or HubSpot), ensuring it is architected to support scalable growth and efficient campaign execution
- Execute end-to-end marketing campaigns, including build, QA, testing, segmentation, and deployment across email, nurture, and integrated programs
- Manage and optimize marketing tech stack integrations (e.g., Salesforce, enrichment tools), ensuring seamless data flow, field governance, and system interoperability
- Define and refine lead management processes, including lead scoring, lifecycle stages, routing logic, and Sales handoff in partnership with Revenue Operations
- Partner cross-functionally with Demand Generation, Lifecycle Marketing, Sales, and Revenue Operations to translate strategy into high-performing campaigns and workflows
- Build and maintain reporting dashboards to track campaign performance, funnel conversion, and ROI, delivering actionable insights to stakeholders
- Champion data quality, enrichment, and process improvements to enhance segmentation, personalization, operational efficiency, and overall marketing performance
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