Marketing Operations Manager - Execution & Performance
New
U.S.Full-TimeManager
Salary115000 - 125000 USD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- SalesforceSnowflake
Requirements
- 3–5 years of experience in campaign execution, marketing operations, or a closely related role
- Hands-on experience with marketing automation platforms (Braze preferred)
- Experience with email/direct mail workflows
- Familiarity with audience segmentation tools and data pipelines (Hightouch, Snowflake, or similar)
- Strong analytical skills with comfort working in dashboards and reporting tools (Lightdash, Salesforce)
- Experience working alongside a dedicated analytics or data team
- Detail-oriented with a quality-first mindset
- Comfortable managing vendor relationships and holding external partners to SLAs
- Ability to translate data into clear narratives for non-technical stakeholders
Responsibilities
- Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns
- Coordinate execution for both internal initiatives and partner-facing campaigns
- Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review)
- Track and report time-to-launch as a core performance metric, flagging delays and driving resolution
- Own audience builds and list management for all direct mail and digital campaigns
- Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)
- Create and manage UTMs for all campaigns, maintaining a centralized tracking log
- Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst)
- Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders
- Manage day-to-day relationships with direct mail vendor (RRD)
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