Sr. Performance Marketing Manager, Affiliates & Lead Buy Content Syn
New
United StatesFull-TimeSenior
Salary99662 - 167500 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years hands-on experience with performance marketing programs
- Proven past experience managing affiliate programs in PartnerStack is a plus
- Experience working with high-growth SaaS products
- Deep understanding of the B2B sales funnel
- Familiarity with the B2B MarTech stack, including Salesforce and Marketo
- Results-oriented and data-driven
- Proven ability to build performance marketing channels from the ground up
- Strong interpersonal and communication skills
- Ability to collaborate effectively across technical and creative teams
- High level of ownership and accountability
- Experience managing multiple stakeholders and projects simultaneously
- Bachelor's Degree
Responsibilities
- Build and manage the company's affiliate program, including partner recruitment, onboarding, and activation.
- Define commission structures, incentive tiers, and program terms in collaboration with Finance and Legal.
- Monitor affiliate traffic quality, conversion rates, and attribution to prevent fraud and ensure compliance.
- Identify and develop strategic co-marketing opportunities with high-performing affiliate partners.
- Manage relationships with third-party lead vendors and demand generation partners, including contract negotiation and performance reviews.
- Define and enforce lead qualification criteria in partnership with Sales and Marketing Operations.
- Monitor lead quality, acceptance rates, and CPL (cost per lead) against targets; optimize vendor mix accordingly.
- Support sales enablement and monitor lead flow to ensure that leads are being routed and worked appropriately.
- Plan and execute content syndication campaigns across existing vendors and identify new vendors to test on an ongoing basis.
- Select and package content assets (ebooks, reports, webinars) suited for top- and mid-funnel syndication goals.
- Manage campaign targeting parameters including job function, industry, company size, and intent topics to maximize audience relevance.
- Track engagement metrics and pipeline contribution, and continuously refine content selection and targeting based on performance data.
- Own performance reporting across all three channels, with clear visibility into CPL, cost per MQL, pipe:spend, and pipeline contribution.
- Maintain accurate budget tracking and pacing; flag risks and opportunities proactively.
- Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs.
- Present performance insights and strategic recommendations to marketing leadership on a regular cadence.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
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