Content Marketing Manager
Worldwide, CET timezoneFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOWordPress
Requirements
- BA/BS or equivalent working experience
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and report on content and social performance
- Experience with WordPress
- Experience with Google Analytics
- Experience with top social channels
- Project management skills
- Understanding how to manage the priorities of multiple stakeholders in a complex environment
- Focus on the delivery of results in the form of engagement, leads and sales
Responsibilities
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
- Create content our audience is looking for and optimize the path to conversion.
- Develop editorial governance so content is consistent with our brand voice, style and tone.
- Develop and manage editorial calendar and organization workflows.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
- Measurement and optimization of the program on a regular and ongoing basis.
- Management of all creative resources including designers, writers, and other external agency relations.
- Integration of content programs with brand campaigns to drive brand demand.
- Executive presentations on the program approaches and present the results.
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