Content Marketing Specialist
C
CadwellMedical Device, Healthcare Technology
Remote, USAFull-TimeMiddle
Salary92000 - 108000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Adobe IllustratorAdobe InDesignAdobe PhotoshopSalesforceSEOWordPress
Requirements
- Bachelor’s degree in marketing, communications, or related field
- 3+ years of experience in content or product marketing, preferably within the B2B medical device or healthcare technology sector
- A strong digital portfolio showcasing examples of marketing content and campaign development
- Ability to distill complex concepts in neurodiagnostics, neuromonitoring, and sleep diagnostics into evidence-based, persuasive copy for digital and print
- Leverage Salesforce Account Engagement/Pardot to execute high-conversion, segmented email campaigns and automations
- Knowledge of Google Analytics (GA4) and website tracking protocols, including the implementation of UTM parameters
- Expert-level proficiency in creating and managing visual/writer content for LinkedIn, Meta, and X, spanning organic community engagement and paid social ad campaigns
- Understanding of the regulatory environment surrounding medical device promotion (FDA, HIPAA, GDPR)
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and WordPress
- Expertise in segmenting lead and customer databases to deliver personalized, high-conversion emails tailored to clinical personas
- Demonstrated passion for learning and mastering new marketing tools as the landscape evolves
- 10-20% travel to tradeshows, commercial events, and customer sites
Responsibilities
- Develop and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives.
- Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email.
- Lead content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO).
- Collaborate with product management to develop tools that empower our global sales force to address clinical objections and community value across product and services lines.
- Maintain and enforce the content and editorial style guide to ensure messaging consistency across all public-facing touchpoints.
- Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations.
- Use GA4 and Salesforce data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations.
- Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or Jasper) to accelerate content production, with a demonstrated understanding of how to apply human editorial judgment and regulatory review protocols to AI-generated output.
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