Director, Product Marketing

New

PleoFinTech

LondonFull-TimeDirector

Salary not disclosed

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Job Details

Languages: English

Requirements

A Growth Mindset: You enjoy the challenge of optimizing an existing proposition
Segment Expertise: You understand the nuances of selling to different organizational sizes and can pivot your strategy accordingly
Analytical Rigor: You use data to find the "why" behind win/loss rates and use those insights to steer the product and commercial ship
Storytelling Prowess: You can take complex financial tech and turn it into a compelling "must-have" narrative for a CFO

Responsibilities

Mastering Segment Growth (SMB, Mid-Market, & Enterprise)
Define and refine the "How we Win" strategy for our three core segments
Develop bespoke messaging houses that speak to the specific pain points of different organizational sizes
Design targeted growth programmes that focus on increasing penetration within specific ICPs
Obsessing over Product-Market Fit (PMF)
Act as the "voice of the market" within product rituals
Use win/loss analysis and customer feedback to identify gaps in our current offering
Focus on "re-launching" and better-packaging our existing product suite
Commercial Packaging & Value Realisation
Work closely with Product and Pricing teams to ensure our bundles and tiers are optimised for our target segments
Translate our horizontal spend management solution into vertical-specific narratives
Enabling the Field to Win
Master the "Master" pitch decks, objection handlers, and competitive battlecards
Build the specific collateral and trust-building assets (case studies, security briefs, ROI calculators) required to win and expand within the Enterprise segment

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