Product Marketing Manager - Stylio

New
T
ToogezaFashion AI
EuropeFull-TimeManager
Salary not disclosed
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Job Details

Experience
2+ year

Requirements

  • 2+ year of experience in Product Marketing / Growth / Monetization (B2C)
  • Strong understanding of funnel metrics and subscription economics
  • Experience running A/B tests and measuring impact
  • Data-driven mindset and strong analytical thinking
  • Experience working with analytics tools (Amplitude, Tableau, or similar)
  • Experience working with paid traffic products
  • Ability to define hypotheses and prioritize experiments
  • Comfortable working with dashboards and CR analysis
  • Experience working cross-functionally with design and development teams

Responsibilities

  • Own web funnel optimization across all traffic sources (Meta, Applovin, TikTok etc.)
  • Run A/B tests to improve ARPU, CVR, and LTV
  • Launch and validate new funnels for new sales angles
  • Build and prioritize a backlog of growth hypotheses
  • Align product experience with marketing promises
  • Collaborate with design, development, and QA teams on implementation
  • Work with localized funnels
  • Conduct market, competitor, and audience research to generate growth insights
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