VP, Product Marketing and GTM
New
B
bswift Benefits Administration, HR Technology
Remote, United States, 8am-5pm Central TimeFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- Typically 10+ years
Requirements
- 10+ years experience in product marketing, marketing leadership, or product management
- Demonstrated experience setting GTM strategy
- Experience leading through cross‐functional influence
- Strong strategic thinking skills
- Ability to translate complex concepts into compelling narratives
- Data-driven mindset with experience tracking and using KPIs (e.g., CAC, ROI, adoption)
- Exceptional communication, storytelling, and presentation skills
- Bachelor’s degree (BA/BS) required
- MBA or advanced business degree (preferred)
- Experience leading and developing high‐performing teams (preferred)
- Experience managing budgets and prioritizing investments (preferred)
- Deep understanding of B2B SaaS, benefits administration, or HR technology markets (preferred)
Responsibilities
- Own ideal customer profiles (ICPs), buyer personas, and market segmentation
- Define and prioritize GTM motions including new logo acquisition, expansion, cross‐sell, partner, and broker strategies
- Translate business objectives into clear GTM priorities and sequencing
- Own product and solution positioning, differentiation, and value propositions
- Develop messaging frameworks by audience and buying stage
- Own launch strategy and prioritization across products and strategic initiatives
- Define sales plays, talk tracks, and proof‐point requirements
- Specify enablement assets and training needs required for GTM success
- Serve as the strategic interface between Product, Sales, Marketing, and Enablement
- Bring market, customer, and competitive insights into roadmap and planning discussions
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